Anand (Gujarat), Nov 26 (ANI/Business Wire India): With the launch of Amul Fresh Paneer today, Amul is all set to enter the Fresh Paneer segment by leveraging its liquid milk distribution network covering over 10,00,00 retail outlets across India.
Amul Fresh Paneer is the latest addition in its product portfolio in its quest to become the numero-uno brand in the Indian Paneer market.
After establishing itself as a market leader in Frozen Paneer category through its Amul Malai Paneer brand commanding over 65 per cent market share in the branded Paneer market, Amul is now entering the Fresh Paneer segment in order to strengthen its position in the dairy products category.
To start with, Amul will be launching Amul Fresh Paneer which does not contain any harmful chemicals or preservatives, in Ahmedabad through its liquid milk distribution network.
Amul Fresh Paneer will be available at all milk outlets in Ahmedabad round the year in the convenient sizes of 200 g block priced at Rs. 25/- and 1 kg block priced at Rs. 115/-.
Amul Fresh Paneer is an ideal choice since it is made from pure and fresh milk giving it a rich and creamier taste. It has high fat content and low moisture content as compared to loose paneer available in the market.
Amul Fresh Paneer has smooth and uniform texture which is required for preparing mouth-watering recipes. Since it is available in tamperproof sealed poly- pouches, the quality of Amul Fresh Paneer does not get affected and can be stored in the refrigerator for 15 days.
Amul Fresh Paneer is easy to use as it can be cut, fried and grated as per the choice.
Indian Paneer market is estimated to be around one lac metric tonnes per annum, 80 per cent of which is sold as loose paneer by local milk vendors.
It is the largest dairy product sold in terms of volume after liquid milk. Paneer is a universally accepted product across Indian sub-continent and is the highest consumed dairy product.
Paneer market can be divided into two major segments viz consumers and institutions. Institutional segment contribute to over 80 per cent of the total paneer market. However, this segment is highly price sensitive. (ANI)
- AY
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Anand (Gujarat), Oct 5 (ANI-Business Wire India): It's another triumph for brand Amul. After emerging as India's topmost brand for dairy products, it has gone to win one of the world's most prestigious awards - The International Dairy Federation (IDF) Marketing Award 2007 for Amul pro-biotic ice-cream launch. Announcing the award recently at Dublin in Ireland, on the occasion of the World Dairy Summit, Jim Begg, the IDF President, said, “These campaigns are excellent examples of best practise in branded and generic marketing from around the world. In markets around the world that are volatile and highly competitive, dairy products have a role in health balanced diets, and these campaigns have demonstrated the ability of well planned and executed marketing investments." Gujarat Cooperative Milk Marketing Federation (GCMMF) is the first and the only Indian organization to receive the award which covered three categories - nutri-marketing, innovation and marketing communication. Amul Pro-biotic Ice-cream received the award in the nutri-marketing category. According to B. M. Vyas, Managing Director of GCMMF, "We launched Amul pro-biotic ice-cream as well as Amul pro-biotic sugar free ice-cream, due to the constraints of cold chain which is a pre-requisite for ice-cream distribution. In a country like India where we have waterborne diseases like diarrhoea, eating a spoonful or two of pro-biotic ice-cream would keep the family healthy and strong. The product was launched with this in view. We were the first in the country to introduce pro-biotic ice-cream and pro-biotic sugar free ice-cream. We are happy that our efforts have been globally recognized by bestowing the prestigious IDF Marketing Award'. In January 2007, for the first time in India and the world, GCMMF introduced the Amul range of sugar free and pro-biotic ice-creams aimed at the health- conscious and diabetic. Probiotics are live beneficial culture which, when administered in adequate amounts, confer a beneficial health effect on the host. They help in digestion, especially of milk sugar (lactose). They improve the immune system, build stronger bones and are effective in controlling travelers' diarrhoea. They also help in the prevention of formation and growth of colon cancer. GCMMF was the first organization in the country to launch pro-biotic food. In order to educate consumers and trade about the benefits of pro-biotic ice- cream, GCMMF ran extensive advertising and direct marketing campaigns during the year. (ANI)
Labels: Business
